Social Media Strategy Retainer

Ongoing support, custom planning, and the confidence to finally know what to post, and why to post it.

This monthly partnership is for brands that have ideas, goals, and content—but need expert help turning it all into a consistent, strategic presence across social media. I become your on-call strategist, helping you move with clarity and purpose.

You’ll get:

a 30-minute onboarding call to discuss your wants, needs, dreams, and roadblocks
everything included in the Social Media Audit
a 35+ page Social Media Strategy, created custom for you based on the findings of the audit
a 30-minute FAQ call to talk through questions post-delivery of the audit and strategy
delivery of Custom Monthly Strategy and Content Plans for up to 3 platforms, including done-for-you content calendars with what to post and when
access to a Reporting Dashboard that highlights what’s working and showcases why
ongoing one-on-one support via 60-minutes of monthly call time, and Slack/Email for quick questions and feedback

This is for you if you’re done winging it—and ready to market smarter, not harder.

*6 month minimum commitment*

Investment: $6,000/month

Get A Strategy Retainer

This strategy retainer gives you a seasoned partner, a monthly plan, and a social presence that finally makes sense.

You've got a brand worth following. Let's make sure your ideal followers know it.

You’re not short on ideas.

Or values.

Or goals.

But somehow, showing up on social still feels like a full-time job you never wanted.

You’ve tried hiring freelancers, chasing trends, and repurposing posts, but what you really need is someone who can see the big picture and turn it into a plan.

That’s what this retainer is for.

It’s ongoing strategy support, delivered with ease.

It’s content that connects.

It’s clarity, month after month, so you know what to post, why you’re posting it, and how it’s helping your brand grow.

I Want A Monthly Strategy

As a Mission-Driven Brand With Big Goals, You Deserve a Social Strategy That Matches Your Vision

This isn’t about going viral or posting more often.

It’s about building a system that works so you can focus on your business, while your social media keeps working behind the scenes.

We’ll turn your goals into content.

Your voice into engagement.

And your metrics into momentum.

Month after month, you’ll feel organized, aligned, and supported.

Create My Social System

You don’t need more content. You need a plan that makes your content work.

My monthly strategy retainers combine data, audience insights, and campaign planning into a clear roadmap for growth.

When you pair consistency with clarity, your content finally starts driving real results.

Marketing doesn’t have to feel messy or mysterious.

You’ll get custom plans, reporting dashboards, and direct access to a strategist who knows your brand and your goals.

Social media can feel easier, and way more effective, when you’re not doing it alone.

Testimonials:

5

110% worth my time and investment. You just feel so much less like you're scrambling and trying to figure everything out on your own.

Taylor West

@taylorannwestt

5

Working with Carlisle is something that I look forward to! My business is my baby, and I felt like my baby was in the best possible hands! She helps me feel energized about marketing!

Carson Love

@carsonmlove

5

Working with Carlisle has been a wonderful experience. I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.

Dr. Josh Axe

@draxe

A moment of honesty? You haven't failed at social, you just haven't had strategic support.

LIE → “We’ve tried batching, but always fall behind.”
TRUTH → You don’t need more willpower. You need a monthly strategy that accounts for your real life and actual bandwidth.

LIE → “We have content... we just don’t know what to do with it.”
TRUTH → Perfect. I’ll help you structure, schedule, and amplify what you already have, so it starts pulling its weight.

LIE → “I don’t even know what’s working anymore.”
TRUTH → You’ll get access to a custom reporting dashboard that tracks what’s performing and why—so you always know what to focus on.

This is more than a content calendar.It’s a relationship. A system. A strategy that evolves with you.

When you invest in the Social Media Strategy Retainer, you'll get:

✔ 30-Minute Onboarding Call
✔ Full Social Media Audit
✔ 35+ Page Custom Strategy
✔ 30-Minute FAQ Call
✔ Monthly Strategy + Content Plans (for up to 3 platforms)
✔ 60 Minutes of Monthly Call Time
✔ Slack & Email Support
✔ Custom Reporting Dashboard
✔ Platform Best Practice + Process Guides

Plus, take advantage of:
→ Suggested timelines and processes
→ 3 Quick Action Steps to implement immediately
→ ongoing support via Slack while you implement.

No gimmicks, no pressure, only strategy that works.

Let's scale your wellness brand using my 10+ years of social media experience

I’m Carlisle Russell, a social media strategist and campaign consultant with more than a decade of experience scaling eCommerce and wellness brands that want to do good and build community while they're doing it.

If you’ve ever cringed at fear-based marketing, felt overwhelmed trying to show up online, or wondered how to turn your values into net revenue growth... you’re not alone.

I can take the ideas in your head and translate them into a social media strategy that turns your audience into loyal community members (without the burnout or B.S.)

A Quick Peek Inside...

Step 1: The Onboarding Call 🎧

We align on your voice, vision, and visual assets so every piece of content feels like you.

Step 2: Build the Foundations 🧭

We begin with a full audit + strategy to build a foundation for your next 6+ months of content.

Step 3: Monthly Support 🗓️

You’ll receive a new monthly plan built around your campaigns, content, and engagement trends.

Step 4: Review & Refine 📊

We’ll meet monthly to analyze results, make shifts, and update direction based on what’s working.

Step 5: Stay Aligned ✅

With Slack and email support, you’ll never feel stuck between planning cycles again.

Give Me A Real Social Plan

More Testimonials:

5

I can't recommend someone any higher than her! I was fortunate enough to have a couple meetings & planning sessions with Carlisle. She gave me fantastic insight, a clear plan of attack, & the results were worth far more than I paid her!

Vince Romanelli

@vince.romanelli

5

I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.

Meghan Lamle

@meghan.lamle

5

Carlisle is an absolute pro! She brings creativity and energy to your project on day one. Highly recommend for strategy, direction, and consultation on your next project or business launch!

Drew Schuer

@drewschuer

Ongoing support, custom planning, and the confidence to finally know what to post, and why to post it.

This monthly partnership is for brands that have ideas, goals, and content, but need expert help turning it all into a consistent, strategic presence across social media. I become your on-call strategist, helping you move with clarity and purpose.

You’ll get:

a 30-minute onboarding call to discuss your wants, needs, dreams, and roadblocks
everything included in the Social Media Audit
a 35+ page Social Media Strategy, created custom for you based on the findings of the audit
a 30-minute FAQ call to talk through questions post-delivery of the audit and strategy
delivery of Custom Monthly Strategy and Content Plans for up to 3 platforms, including done-for-you content calendars with what to post and when
access to a Reporting Dashboard that highlights what’s working and showcases why
ongoing one-on-one support via 60-minutes of monthly call time, and Slack/Email for quick questions and feedback

This is for you: if you’re done winging it—and ready to market smarter, not harder.

Investment: $6,000/month
**6 Month Contract Required**

Yes, I Want a Custom Strategy Every Month

FAQs

Some of the most frequently asked questions:

What kind of businesses is this best for?

This is ideal for values-driven businesses in the wellness space who are creating content but need stronger strategy, systems, and support.
Is this the same as content creation?

No, this is strategy-first. I create monthly content calendars and planning docs, but you or your team will execute the content itself (unless we layer in done-for-you support).
Can this help if we already have a marketing coordinator?

Yes! Many of my clients have internal teams and use this retainer to provide strategic oversight and direction.Yes. Many of my clients have internal teams and use this retainer to provide strategic oversight and direction.
What if we have a new product or campaign?

We’ll build your campaign into the monthly plans, complete with messaging frameworks and rollout timing.
What's the time commitment on my end?

Most teams spend about 1–2 hours a month reviewing strategy, giving feedback, and attending calls.
Is there a payment plan?

At this time, payment is due in full at the time of booking, and at the beginning of each contract month.

Feeling Pulled in Too Many Directions?

This Strategy Retainer Is for You If

...you’re tired of piecing together a social strategy every month.

...you want a strategic partner, not just another “doer”.

...you’re creating content, but not seeing consistent results.

...you need a clear plan, custom to your brand and bandwidth.

...you’re done winging it—and ready for a system that works.

If you said “yes” to at least 3 of these, I’d love to help make your social media marketing more consistent, more strategic, and more community-focused.

Book a Strategy Retainer

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