Social Media Marketing, Reimagined for Mission-Driven Brands

My services are designed to help you show up with intention, connect with your people, and grow with purpose.

Services List

Every Social Media Support You Could Need:

  • Social Media Audit

    A clear-eyed look at what’s working—and what’s holding you back.

    Whether you’re starting fresh or trying to level up, this in-depth audit gives you a full breakdown of your current performance across up to 3 social platforms.

    You'll walk away with:

    • a 30-minute onboarding call to discuss your dreams and challenges
    • a 35+ page PDF audit customized to your brand including: a breakdown of wins, misses, and opportunities; suggested processes and timelines to follow each month; insights into your content performance, voice, audience alignment; and more
    • a Quick-Impact PDF with 3 action steps you can take right away to see impact by the end of the month
    • and access to 1 month of direct Slack Support as you implement the audit suggestions

    This is for you if: you’re unsure what to post, what’s resonating, or how to turn likes into real business results.

    Investment: $2,500 USD

    📝 Learn more about the Social Media Audit

  • Social Media Launch Strategy

    Make a powerful first impression with a strategy that sets you up for sustainable growth.

    Launching your brand on social shouldn’t feel like guesswork. This done-for-you launch package covers everything you need to show up strong, aligned, and ready to grow across up to 3 platforms.

    You’ll walk away with:

    • a 30-minute onboarding call to discuss your wants, needs, dreams, and roadblocks
    • a 50+ page launch plan customized to your brand
    • assistance with Optimized profile setup including bios, banners, profile photos, links, and social landing pages
    • a 30-day content plan, complete with themes, post types, and scheduling guidance
    • a 30-minute FAQ call to talk through questions post-delivery of the launch strategy
    • a guide with Social Process Outlines so you can keep your social platforms engaged post-launch
    • a guide with ManyChat flow suggestions
    • a guide with Platform-specific best practices so you’re set up for real engagement and reach

    This is for you if you’re launching a new business, brand, or product, or if you’re rebranding and need a confident, strategic reset.

    Investment: $6,500 USD

    📈 Learn more about the Social Media Launch Strategy

  • Social Media Campaign Strategy

    Turn your next launch, promo, or push into a campaign that actually moves the needle.

    Whether you’re launching a new product, announcing a service, or planning a short-term promo, this one-time strategy gives you the clarity, structure, and creative direction to make it count—without reinventing the wheel.

    You’ll walk away with:

    • a 30-minute onboarding call to discuss your wants, needs, and roadblocks when it comes to social
    • a 35+ page Social Media Campaign Strategy PDF tailored to your campaign goals and needs
    • a 30-day content plan, complete with themes, post types, and scheduling guidance
    • a 30-minute FAQ call to talk through questions post-delivery of the campaign strategy
    • a guide with Social Process Outlines so you can keep your social platforms engaged post-launch
    • a guide with ManyChat flow suggestions
    • a guide with Platform-specific best practices so you’re set up for real engagement and reach
    • a guide with Influencer, UGC, and Paid Media integration tips for your social campaign

    This is for you if you’re launching something important and want to make sure it gets seen, shared, and remembered.

    Investment: $5,000 USD

    📊 Learn more about the Social Media Campaign Strategy

  • Launch, Campaign, or Audit Content Support

    Bring your strategy to life with content that’s ready to post, and ready to perform.

    You’ve got the strategy, now you need content that actually connects. This package helps you turn your video footage into 20 scroll-stopping, on-brand posts—customized for up to 3 platforms.

    You’ll walk away with:

    • a 30-minute onboarding call to discuss your wants, needs, and roadblocks when it comes to social media content creation
    • a 30-day content plan, complete with themes, post types, and scheduling guidance
    • 20 custom social media posts to share, including graphics, captions, and edits
    • a 30-minute FAQ call to talk through questions post-delivery of the social content
    • 2 rounds of revisions to make sure everything feels just right
    • a guide on Social Media Creative Direction to help you frame and capture future content
    • a guide with Social Process Outlines so you can keep your social platforms engaged post-launch
    • a guide with Platform-Specific Best Practices so you’re set up for real engagement and reach


    This is for you if you’ve completed a strategy with me (or elsewhere) and need launch-ready or audit-aligned content that reflects your brand.

    Investment: $3,500 USD

    📸 Learn more about the Launch, Campaign, or Audit Support Content

  • Social Media Strategy Retainer

    Ongoing support, custom planning, and the confidence to finally know what to post, and why to post it.

    This monthly partnership is for brands that have ideas, goals, and content—but need expert help turning it all into a consistent, strategic presence across social media. I become your on-call strategist, helping you move with clarity and purpose.

    You’ll get:

    • a 30-minute onboarding call to discuss your wants, needs, dreams, and roadblocks
    • everything included in the Social Media Audit
    • a 35+ page Social Media Strategy, created custom for you based on the findings of the audit
    • a 30-minute FAQ call to talk through questions post-delivery of the audit and strategy
    • delivery of Custom Monthly Strategy and Content Plans for up to 3 platforms, including done-for-you content calendars with what to post and when
    • access to a Reporting Dashboard that highlights what’s working and showcases why
    • ongoing one-on-one support via 60-minutes of monthly call time, and Slack/Email for quick questions and feedback

    This is for you if you’re done winging it—and ready to market smarter, not harder.

    *6 month minimum commitment*

    Investment: $6,000/month

    🗓️ Learn more about the Social Media Strategy Retainer

  • Social Media Management Retainer

    Full-service social media support—so you can focus on your business, not your content calendar.

    This is the highest-touch way to work with me. I handle the strategy, creation, scheduling, and performance tracking—so you can stay in your zone of genius while your social media presence runs smoothly in the background.

    You’ll get:

    • a 30-minute onboarding call to discuss your wants, needs, dreams, and roadblocks
    • everything included in the Social Media Strategy Retainer
    • delivery of 20 posts for up to 3 platforms each month, including 2 revisions
    • scheduling and live sharing of all social media content
    • 20 minutes of community engagement 5 days a week

    This is for you if you’re ready to fully hand off your social media while knowing it’s in good hands.

    *6 month minimum commitment*

    Investment: $7,500/month

    🗃️ Learn more about the Social Media Management Retainer

Looking for something else? Reach out and we'll see what we can do.
Woman smiling at camera while sitting behind computer Woman smiling at camera while sitting behind computer

No gimmicks, no pressure, only strategy that works.

Let's scale your wellness brand using my 10+ years of social media experience

I’m Carlisle Russell, a social media strategist and campaign consultant with more than a decade of experience scaling eCommerce and wellness brands that want to do good and build community while they're doing it.

If you’ve ever cringed at fear-based marketing, felt overwhelmed trying to show up online, or wondered how to turn your values into net revenue growth... you’re not alone.

I can take the ideas in your head and translate them into a social media strategy that turns your audience into loyal community members (without the burnout or B.S.)

Want to know how I got here, and why your brand will thrive when working with me?

Testimonials:

5
110% worth my time and investment. You just feel so much less like you're scrambling and trying to figure everything out on your own.
Taylor West
@taylorannwestt
5
I can't recommend someone any higher than her! I was fortunate enough to have a couple meetings & planning sessions with Carlisle. She gave me fantastic insight, a clear plan of attack, & the results were worth far more than I paid her!
Vince Romanelli
@vince.romanelli
5
Carlisle is an absolute pro! She brings creativity and energy to your project on day one. Highly recommend for strategy, direction, and consultation on your next project or business launch!
Drew Schuer
@drewschuer
5
Working with Carlisle is something that I look forward to! My business is my baby, and I felt like my baby was in the best possible hands! She helps me feel energized about marketing!
Carson Love
@carsonmlove
5
Working with Carlisle has been a wonderful experience. I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.
Dr. Josh Axe
@draxe
5
I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.
Meghan Lamle
@meghan.lamle

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