Hey! I'm Carlisle, and
I help wellness brands build social strategies that work
without selling their souls (or their Sundays).
I didn’t take the traditional route into this industry.
I grew up at the poverty line, landed a Pell Grant to attend a state school, and got my start in marketing by producing As Seen On TV commercials that (still) air at 2am on local TV.
From there, I rewrote my résumé to pitch myself as a content marketer-- because if there’s one thing I know how to do, it’s sell a story.
That skill took me from odd jobs to employee #13 at SmileDirectClub, where I helped scale organic social strategy across 250+ stores and three continents, generating $12M+ in net revenue from organic social in just one year.
Then I joined Ancient Nutrition's marketing team, helping to bring 50+ products to market on social, and growing their digital community to over 3 million with a 20% engagement rate.
Today, I consult and freelance with wellness startups on social strategy and speak at ecommerce events across the country.
My whole deal? Bringing the soul back to social media.
Because your strategy should reflect your values. Your systems should scale. And your content should connect... with real people, not just the algorithm.
If you’re ready to build a marketing plan that’s clear, confident, and rooted in purpose, then I’d love to help.
Trusted by:
Testimonials:
110% worth my time and investment. You just feel so much less like you're scrambling and trying to figure everything out on your own.
Taylor West
@taylorannwestt
I can't recommend someone any higher than her! I was fortunate enough to have a couple meetings & planning sessions with Carlisle. She gave me fantastic insight, a clear plan of attack, & the results were worth far more than I paid her!
Vince Romanelli
@vince.romanelli
Carlisle is an absolute pro! She brings creativity and energy to your project on day one. Highly recommend for strategy, direction, and consultation on your next project or business launch!
Drew Schuer
@drewschuer
Working with Carlisle is something that I look forward to! My business is my baby, and I felt like my baby was in the best possible hands! She helps me feel energized about marketing!
Carson Love
@carsonmlove
Working with Carlisle has been a wonderful experience. I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.
Dr. Josh Axe
@draxe
I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.
Meghan Lamle
@meghan.lamle
My Why
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Mission
If you’ve ever felt like most wellness social media marketing is icky or inauthentic, you’re not alone.
I help health and wellness brands ditch the scare tactics, trust their data, and show up on social with purpose.
Through clear strategy, smart systems, and a little unlearning, I turn “ugh, content” into connection that actually converts. -
Vision
Women-owned businesses generate nearly $1.9 trillion a year in revenue, and yet they’re still underestimated in ecommerce.
I’m here to change that.
Through marketing that feels good and actually works, I help women-led wellness brands grow with integrity, clarity, and connection.
Not just louder, but smarter.
Not just bigger, but bolder.
Because the future of wellness isn’t built on hype. It’s built on values, strategy, and founders who give a damn. -
Values
I believe good marketing should do more than sell. It should connect, include, and actually mean something.
Here’s what that looks like in my work:- Ethical Strategy — No fear tactics, fake urgency, or “limited-time-only” lies
- Inclusive Practices — Respecting real stories, real identities, and the nuance between them
- Impact Over Ego — Growth is great. So is giving a damn about people and the planet.
I grew up at the poverty line and I’ve navigated mental health challenges since I was seven. So, yeah—I care about access, responsibility, and building brands that don’t just thrive but do good along the way.
My goal? Make values-driven marketing not just possible, but profitable, sustainable, and genuinely effective for every founder who wants to build with intention.
