Social Media Campaign Strategy

Turn your next launch, promo, or push into a campaign that actually moves the needle.

Whether you’re launching a new product, announcing a service, or planning a short-term promo, this one-time strategy gives you the clarity, structure, and creative direction to make it count—without reinventing the wheel.

You’ll walk away with:

a 30-minute onboarding call to discuss your wants, needs, and roadblocks when it comes to social
a 35+ page Social Media Campaign Strategy PDF tailored to your campaign goals and needs
a 30-day content plan, complete with themes, post types, and scheduling guidance
a 30-minute FAQ call to talk through questions post-delivery of the campaign strategy
a guide with Social Process Outlines so you can keep your social platforms engaged post-launch
a guide with ManyChat flow suggestions
a guide with Platform-specific best practices so you’re set up for real engagement and reach
a guide with Influencer, UGC, and Paid Media integration tips for your social campaign

This is for you if you’re launching something important and want to make sure it gets seen, shared, and remembered.

Investment: $5,000 USD

Get a Campaign Strategy

...would you finally feel in control of your marketing if every post moved with strategy (not stress)?

You’re putting time, energy, and money into your next campaign, so let’s make sure it performs.

You’re getting ready to launch a product, announce a service, or make a push that really matters.

You’ve got the assets.

You’ve got the timeline.

But your social media strategy?

Still living in your head, half-baked in a Google Doc, or scrambled together in Canva.

You don’t need another “just post it and see what happens” moment.

You need a campaign plan that’s designed to get attention, and action.

Imagine knowing exactly what to say, when to say it, and how to back it up with smart creative and an audience-first strategy.

That’s what this Campaign Strategy gives you.

Plan My Campaign

Let’s Talk About What’s Actually Possible When Your Campaign Has Structure...

As a vision-driven brand with something to say, you deserve more than a random content calendar.

You’re not just launching something, you’re telling a story.

You’re creating a moment in your business that deserves to be seen, shared, and remembered.

But so many campaigns fall flat when they don’t have the right structure... or when they’re missing the pieces that amplify reach and engagement.

This isn’t about showing up everywhere. It’s about showing up with clarity, consistency, and creative direction that actually supports your goals.

When you have a campaign strategy, you don’t just “post and pray.”

You launch with purpose, and you see results.

Make My Campaign Count

You don’t need a massive team or ad budget to run a campaign that gets results.

This 35+ page campaign strategy is designed for efficiency so you can make a major impact with the team (and time) you already have.

With the right support, you can turn your ideas into a campaign that drives growth, not just likes.

Your audience wants to engage with your launch... they just need the right invitation.

Our strategy guides include content sequencing, influencer activation, and engagement triggers to build momentum.

Strategic storytelling is creative and it converts.

Testimonials:

5

110% worth my time and investment. You just feel so much less like you're scrambling and trying to figure everything out on your own.

Taylor West

@taylorannwestt

5

Working with Carlisle is something that I look forward to! My business is my baby, and I felt like my baby was in the best possible hands! She helps me feel energized about marketing!

Carson Love

@carsonmlove

5

Working with Carlisle has been a wonderful experience. I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.

Dr. Josh Axe

@draxe

3 Things You’ve Been Told About Campaigns That Are Holding You Back:

“You need a big ad budget to make a splash.”
TRUTH → Not true. Smart campaigns start with strategy, not spend. And we’ll give you a plan that works with organic and paid.

“It’s just social—it doesn’t need a whole campaign plan.”
TRUTH → False. Social is often your first touchpoint. Without structure, you're leaving reach and revenue on the table.

“You should wait until everything’s perfect to launch.”
TRUTH → Perfection is the enemy of momentum. You can move forward now with a strategy that supports every step.

This is a strategic buildout of your next campaign across every stage (not a content calendar template).

Here's how it works:

→ 30-Minute Onboarding Call: We get clear on your goals, offer, timeline, and assets.

→ Custom 35+ Page Campaign Plan: With channel strategy, key messages, audience segments, and activation ideas.

→ 30-Day Content Plan: Includes themes, formats, and platform pacing so you don’t have to guess what to post when.

→ Profile, Process & Platform Guides: So you can support the campaign with smooth backend systems.

→ Influencer, UGC & Paid Media Tips: You’ll know exactly how to boost reach, even if you’re just getting started.

→ 30-Minute FAQ Call: We’ll walk through your questions and help you finalize the details pre-launch.

You’ll leave with a done-for-you campaign playbook you can reuse, repurpose, and rally your team behind.

No gimmicks, no pressure, only strategy that works.

Let's scale your wellness brand using my 10+ years of social media experience

I’m Carlisle Russell, a social media strategist and campaign consultant with more than a decade of experience scaling eCommerce and wellness brands that want to do good and build community while they're doing it.

If you’ve ever cringed at fear-based marketing, felt overwhelmed trying to show up online, or wondered how to turn your values into net revenue growth... you’re not alone.

I can take the ideas in your head and translate them into a social media strategy that turns your audience into loyal community members (without the burnout or B.S.)

You'll get a 30-Minute Campaign Planning Call, 35+ Page Custom Strategy PDF, 30-Day Content Calendar, Influencer, UGC, & Paid Media Tips, Platform-Specific Best Practices, Post-Launch Social System Guides, ManyChat Flow Suggestions, and a 30-Minute FAQ & Strategy Call

A Quick Peek Inside...

Step 1: The Onboarding Call 🎧

We’ll clarify your campaign objectives, audience, timeline, and creative pillars so everything is aligned before lift-off.

Step 2: The Campaign Blueprint 📘

Your 35+ page strategy includes key messaging, timeline pacing, CTA hierarchy, and cross-platform integration for organic and paid.

Step 3: 30-Day Content Plan 🗓️

A channel-specific schedule with post types, platform recs, and content pacing to keep your campaign cohesive and consistent.

Step 4: Activation Add-Ons 📣

📣 Tips for plugging in influencer marketing, paid media, and UGC, without needing a full media team.

Step 5: Platform Optimization & Process Support ⚙️

You’ll get profile recs, process maps, and automations (like ManyChat flows) to keep the campaign running behind the scenes.

Step 6: FAQ Call & Wrap-Up 💬

You’ll get time to review and revise with confidence before the campaign goes live.

I'm Ready to Move the Needle

More Testimonials:

5

I can't recommend someone any higher than her! I was fortunate enough to have a couple meetings & planning sessions with Carlisle. She gave me fantastic insight, a clear plan of attack, & the results were worth far more than I paid her!

Vince Romanelli

@vince.romanelli

5

I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.

Meghan Lamle

@meghan.lamle

5

Carlisle is an absolute pro! She brings creativity and energy to your project on day one. Highly recommend for strategy, direction, and consultation on your next project or business launch!

Drew Schuer

@drewschuer

Get a Clear, Actionable Campaign Strategy in a Month

Whether you’re launching a new product, announcing a service, or planning a short-term promo, this one-time strategy gives you the clarity, structure, and creative direction to make it count—without reinventing the wheel.

You'll walk away with:

a 30-minute onboarding call to discuss your wants, needs, and roadblocks when it comes to social
a 35+ page Social Media Campaign Strategy PDF tailored to your campaign goals and needs
a 30-day content plan, complete with themes, post types, and scheduling guidance
a 30-minute FAQ call to talk through questions post-delivery of the campaign strategy
a guide with Social Process Outlines so you can keep your social platforms engaged post-launch
a guide with ManyChat flow suggestions
a guide with Platform-specific best practices so you’re set up for real engagement and reach
a guide with Influencer, UGC, and Paid Media integration tips for your social campaign

This is for you if: you’re launching something important and want to make sure it gets seen, shared, and remembered.

Investment: $5,000 USD

No More Panic Posting, Please!

FAQs

Some of the most frequently asked questions:

Can I use this for a product or service launch?

Yes. This strategy is designed to flex for launches, promos, rebrands, or announcements.
I already have content—can we work that in?

Absolutely. I’ll help you repurpose what’s working and build new content around it.
What if I don’t have an influencer or ad budget yet?

That’s okay! We’ll include tips for no-cost and low-cost integration you can scale up later.
Will this help if I’ve run campaigns before that didn’t do well?

100%. This framework is designed to diagnose what went wrong and help you rebuild smarter.
Is there a payment plan?

At this time, payment is due in full upon booking.

You’re Ready for This Campaign Strategy If…

You’re Ready to Launch With Confidence If…

...you’ve got something big coming up—and don’t want it to flop.

...you’re tired of “hoping for the best” every time you launch.

...you want your social media to actually drive engagement and sales.

...you’ve tried planning before—but never had a real system to follow.

...you need a done-for-you roadmap that your team (or you) can execute easily.

...you’re ready to show up with intention, not just urgency.

...you want your campaign to feel like a moment, not a mess.

If you said “yes” to at least 3 of these, let’s build a strategy that makes your next launch your best one yet.

Show Me What to Post

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