Social Media Launch Strategy

Make a powerful first impression with a strategy that sets you up for sustainable growth.

Launching your brand on social shouldn’t feel like guesswork. This done-for-you launch package covers everything you need to show up strong, aligned, and ready to grow across up to 3 platforms.

You’ll walk away with:

a 30-minute onboarding call to discuss your wants, needs, dreams, and roadblocks
a 50+ page launch plan customized to your brand
assistance with Optimized profile setup including bios, banners, profile photos, links, and social landing pages
a 30-day content plan, complete with themes, post types, and scheduling guidance
a 30-minute FAQ call to talk through questions post-delivery of the launch strategy
a guide with Social Process Outlines so you can keep your social platforms engaged post-launch
a guide with ManyChat flow suggestions
a guide with Platform-specific best practices so you’re set up for real engagement and reach

This is for you if you’re launching a new business, brand, or product, or if you’re rebranding and need a confident, strategic reset.

Investment: $6,500 USD

Get a Social Launch Strategy

...would you feel confident showing up if you knew exactly what to say, share, and stand for?

You’ve got the business plan. You’ve got the offer. Maybe you even have a logo you love.

But when it comes to launching your brand on social media, the overwhelm sets in fast.

Do I post every day?
What do I say?
Am I even attracting the right people?

The truth is—most founders don’t struggle with execution. They struggle with clarity.

What you need isn’t more content. It’s a foundation. A roadmap.

A launch strategy that gives your brand a voice and a direction before the first post goes live.

I Want to Start Strong on Social

Let's imagine this instead...

As a mission-driven business owner with a bold vision, you deserve to launch with confidence and clarity.

Launching your brand on social should feel exciting—not anxiety-inducing.

You’re building something meaningful, and your online presence should reflect that from day one.

No more late-night Canva edits.

No more copying competitors.

No more scrambling to “just get something out.”

Instead, imagine launching with:

✅ A crystal-clear voice
✅ Profiles optimized for conversion and connection
✅ A content plan that aligns with your values and your goals

This isn’t about posting. It’s about positioning.

And that’s where we come in.

Plan My Social Launch

You only launch once with a strategy that actually reflects your brand

This 50+ page launch strategy is tailored to your voice, vision, and audience (no templates, no fluff.)

Your launch doesn’t have to feel chaotic. With the right strategy, launching can feel grounded, intentional, and impactful.

A smart launch sets the stage for long-term growth

Our clients use these custom strategies to build consistent, purpose-driven platforms that attract the right audience from the start.

Marketing that’s rooted in your mission connects deeper, and converts stronger.

Testimonials:

5

110% worth my time and investment. You just feel so much less like you're scrambling and trying to figure everything out on your own.

Taylor West

@taylorannwestt

5

Working with Carlisle is something that I look forward to! My business is my baby, and I felt like my baby was in the best possible hands! She helps me feel energized about marketing!

Carson Love

@carsonmlove

5

Working with Carlisle has been a wonderful experience. I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.

Dr. Josh Axe

@draxe

You’re Not Behind—You’ve Just Been Told the Wrong Things About Launching:

“I need to go viral to make a splash.”
TRUTH → You need to be consistent, clear, and compelling. This strategy shows you how.

“I have to do it all myself to keep it authentic.”
TRUTH → Done-for-you doesn’t mean disconnected, it means supported. You’ll still sound like you, just sharper.

“I should figure it out as I go.”
TRUTH → You could—but why would you? A strong strategy saves time, money, and energy down the road.

This isn’t a plug-and-play template or a bundle of “best practices.”It’s a high-touch, done-for-you launch strategy tailored to your business, your voice, and your goals.

Here's what's included:

→ Foundations First: We start with a 30-minute onboarding call to unpack your vision, goals, challenges, and voice.

→ Full Launch Plan: You’ll receive a 50+ page strategy customized to your brand’s tone, goals, and industry.

→ Profile Optimization: I’ll review and help optimize up to 3 social platforms—bios, banners, links, landing pages, and more.

→ Content Plan: A 30-day launch content calendar complete with themes, post types, and scheduling recs.

→ Ongoing Support: You get a post-delivery FAQ call and guides for platform success, post-launch processes, and ManyChat flows.

It’s everything you need to show up smart, aligned, and ready to grow.

No gimmicks, no pressure, only strategy that works.

Let's scale your wellness brand using my 10+ years of social media experience

I’m Carlisle Russell, a social media strategist and campaign consultant with more than a decade of experience scaling eCommerce and wellness brands that want to do good and build community while they're doing it.

If you’ve ever cringed at fear-based marketing, felt overwhelmed trying to show up online, or wondered how to turn your values into net revenue growth... you’re not alone.

I can take the ideas in your head and translate them into a social media strategy that turns your audience into loyal community members (without the burnout or B.S.)

You'll get a 30-Minute Onboarding Call, 50+ Page Custom Launch Plan, Optimized Setup Across 3 Platforms, 30-Day Content Calendar, Social Process Guide, Platform-Specific Best Practice Guide, ManyChat Flow Suggestions, and a 30-Minute FAQ Call

A Quick Peek Inside...

Step 1: The Onboarding Call 🎧

Set the tone with clarity and confidence. We’ll talk through your vision, audience, and roadblocks. You’ll walk away feeling seen—and deeply understood.

Step 2: The Launch Plan 📘

Your custom-built plan details how to position your brand across platforms, what to say, and how to say it, so your voice feels strong, not shaky.

Step 3: Profile Optimization ⚡

From bios to banners, we fine-tune your first impression. Your social profiles will finally look and feel like a brand worth following.

Step 4: The Content Calendar 🗓️

A full 30-day posting plan with themes, formats, and guidance that keeps you consistent without the burnout.

Step 5: Post-Launch Support 💬

You’ll get a post-delivery call and support guides for process building, platform success, and ManyChat flows to automate connection.

I'm In! Let's Launch This Thing.

More Testimonials:

5

I can't recommend someone any higher than her! I was fortunate enough to have a couple meetings & planning sessions with Carlisle. She gave me fantastic insight, a clear plan of attack, & the results were worth far more than I paid her!

Vince Romanelli

@vince.romanelli

5

I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.

Meghan Lamle

@meghan.lamle

5

Carlisle is an absolute pro! She brings creativity and energy to your project on day one. Highly recommend for strategy, direction, and consultation on your next project or business launch!

Drew Schuer

@drewschuer

Let’s Launch Smarter with A Full Social Media Strategy

Launching your brand on social shouldn’t feel like guesswork. This done-for-you launch package covers everything you need to show up strong, aligned, and ready to grow across up to 3 platforms.

You'll walk away with:

a 30-minute onboarding call to discuss your wants, needs, dreams, and roadblocks
a 50+ page launch plan customized to your brand
assistance with Optimized profile setup including bios, banners, profile photos, links, and social landing pages
a 30-day content plan, complete with themes, post types, and scheduling guidance
a 30-minute FAQ call to talk through questions post-delivery of the launch strategy
a guide with Social Process Outlines so you can keep your social platforms engaged post-launch
a guide with ManyChat flow suggestions
a guide with Platform-specific best practices so you’re set up for real engagement and reach

This is for you if: you’re launching a new business, brand, or product, or if you’re rebranding and need a confident, strategic reset.

Investment: $6,500 USD

Map Out My Social Launch

FAQs

Some of the most frequently asked questions:

What if I don't know which platform(s) to focus on?

We’ll help you decide during onboarding based on your brand, goals, and audience.
I'm rebranding, is this still for me?

100%. This strategy works for new launches and confident resets.
Do I need to be a tech expert to implement this?

Nope. We provide guides and a clear structure to make this easy to execute—no matter your experience level.
Can I ask questions after I get my strategy?

Yes! You’ll get a 30-minute FAQ call and written guides to support you after delivery.
Is there a payment plan?

At this time, payment is due in full upon booking.

Still on the fence?

You’re Ready to Launch With Confidence If…

...you’ve been delaying your launch because you’re unsure how to start.

...you want your brand to feel real, professional, and aligned from day one.

...you’re tired of “DIY guessing” and want clarity from someone who gets it.

...you believe in your mission—and want your marketing to reflect that.

...you want to grow your audience, not just talk at them.

...you’re ready to commit to strategy that respects your time, energy, and values.

...you know your brand is worth a launch that actually sets you up for success.

If you said “yes” to at least 3 of these, this strategy package was built for you.

Give Me the Launch Plans

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