We’ve all been there.
You open your calendar on a Monday and it’s stacked with back-to-back calls: campaign check-ins, creative brainstorms, strategic syncs. By Friday, the work hasn’t moved. Your team is stuck talking instead of building.
You might think the problem is scheduling.
It’s not.
It’s alignment... and your social media strategy might be at the root of it.
The Hidden Cost of Social Confusion
Social media drives so much more than engagement—it shapes how your team talks about the brand, connects with your audience, and tracks success. When that foundation is shaky, the ripple effects can hit your entire business:
- Campaigns stall because nobody’s sure what to say or how to say it.
- Creative teams spin their wheels creating content that doesn’t land.
- Leaders schedule meetings to “get on the same page” again… and again.
This isn’t a content problem, it’s a clarity problem.
What a Social Media Audit Can Do for You
A Social Media Audit is like a diagnostic check-up for your content strategy. It helps you zoom out, see what’s actually working, and get a clear plan for what to do next.
At Carlisle Russell Social Studio, my audit includes:
- A 35+ page custom PDF analyzing your top 3 platforms
- A breakdown of your wins, gaps, and misaligned content
- Voice, tone, and branding alignment analysis
- Platform-by-platform recommendations
- Three actionable next steps you can take immediately
- A suggested content process and rhythm to keep you consistent
It’s not about doing more. It’s about doing the right things and knowing what those are.
When to Get a Social Media Audit
This is for you if:
- You’re launching (or re-launching) your brand and want to get it right from the start
- You’re showing up consistently but not seeing engagement or conversions
- You’re struggling to brief your team or creative partners effectively
- You’re not sure how to connect with your audience in a meaningful way
- You feel like social is a chore, not a channel for real connection
A Real Strategy Starts With Real Insight
You don’t need more guesswork, content calendars you abandon after two weeks, or strategy decks that collect dust. You need direction. You need alignment. You need a plan built around your brand, your voice, and your audience.
That’s exactly what a Social Media Audit delivers.
✨ Ready to See Tangible Results?
If your team is stuck spinning its wheels, your content’s not landing, or your voice has gotten fuzzy—let’s fix it. → Book Your Social Media Audit
Let’s turn your scroll into strategy and your feed into growth.
About the Author
Carlisle Russell helps health and wellness brands build social strategies that work—without the pressure to go viral or be someone you’re not.
With 10+ years leading content for brands like Charlotte’s Web, Ancient Nutrition, and HarperCollins, she knows how to create systems that scale and connect.
