(Hint: Start with your social strategy)
Growth doesn’t have to feel like a sprint you’re losing from the first step.
Some of the most successful brands have figured out that scaling sustainably isn’t about doing more—it’s about doing what matters. And one of the simplest ways to get there? A clear, focused 90-day growth plan built on real insights.
Let’s talk about how to build one—and why your social media strategy might be the smartest place to start.
Why 90 Days Is the Sweet Spot
A 90-day plan hits the balance between ambition and achievability.
- Long enough to see meaningful results
- Short enough to pivot when things shift
- Focused enough to keep your team energized (not overwhelmed)
Annual plans are often too lofty. Monthly plans are too reactive. But a 90-day cycle? That’s the rhythm your business needs for steady, strategic momentum.
The Hidden Burnout Traps
Before we build a better plan, let’s name what breaks them:
- Too many priorities → No clear focus.
- Blurry roles → Duplicate work and decision fatigue.
- No breathing room → Everything is urgent. Nothing is sustainable.
- No early wins → Your team loses motivation before the work even sticks.
That’s where a smart, well-structured social strategy comes in—it can give you both structure and spark.
Start with a Social Media Audit
If your growth goals include building your brand, connecting with your audience, or increasing visibility (…so, most of them), your social presence is a make-or-break touchpoint.
But most teams are flying blind—posting because they should, not because it’s part of a bigger plan.
A Social Media Audit from Carlisle Russell Social Studio gives you a clear-eyed look at what’s working, what’s not, and where to focus next across your top platforms—so your next 90 days are rooted in clarity, not guesswork.
5 Steps to Building a 90-Day Growth Plan (Grounded in Strategy)
1. Pick 1–3 Meaningful Growth Priorities
What would move the needle most in the next 90 days? (Spoiler: “Post more on Instagram” isn’t a priority—“increase conversions from social” is.)
2. Assign Clear Ownership
Every goal needs a captain. Give them the tools, autonomy, and accountability they need to lead the charge.
3. Break It Down into Milestones
Divide each priority into bite-sized actions. Momentum builds when people can see real progress.
4. Balance the Load
Audit your team’s time. Spread the work fairly. Build in buffer weeks. Don’t let growth become a grind.
5. Measure What Matters
Track progress weekly, reflect monthly, and review holistically at the end. Your plan should evolve with your team and your results.
Want to Kickstart Your 90-Day Plan with Confidence?
Then don’t guess—audit your strategy.
My Social Media Audit includes:
✅ A custom 35+ page audit across 3 social platforms
✅ A breakdown of what’s working, what’s not, and why
✅ Your brand voice, visuals, and content assessed for clarity & cohesion
✅ A suggested posting rhythm and planning timeline
✅ 3 clear next steps to take immediately
You’ll walk away with actionable clarity—and a plan that actually feels doable.
👉 Book Your Social Media Audit Now
About the Author
Carlisle Russell helps health and wellness brands build social strategies that work—without the pressure to go viral or be someone you’re not.
With 10+ years leading content for brands like Charlotte’s Web, Ancient Nutrition, and HarperCollins, she knows how to create systems that scale and connect.
