Who else remembers spending hours perfecting their MySpace top 8, or painstakingly choosing a profile song that really captured your mood?
Back in the early 2000s, MySpace wasn’t just a social platform-- it was a canvas for creativity, self-expression, and connection.
For me, it was also the spark that ignited my career in marketing.
I wasn’t just customizing my profile; I was coding layouts for friends, helping them tell their stories visually before we even knew what “branding” meant. That fun hobby became the foundation of my career-- helping eCommerce brands grow with strategy, not scare tactics.
From Profile Songs to Purposeful Content
Back in those MySpace days, the goal wasn’t to please algorithms or spike engagement rates, it was about creating spaces that felt like personal and authentic representations of YOU.
I spent hours tweaking HTML code and picking just the right visuals to reflect my personality: from the glitter icons to my layout background to the font that visitors could see in my About Me. Looking back, this early passion for digital storytelling was the first step in what would become my professional journey.
That philosophy has guided every strategy I’ve crafted since.
Turning My Passion into a Career (by accident)
Fast-forward a few years, and I found myself in my first professional marketing role. My fascination with TV production quickly evolved into a love for content creation and social media strategy.
Suddenly, I wasn’t just helping people tell their stories, I was building campaigns, analyzing data, and crafting plans to drive real results.
Working with eCommerce brands felt like a natural fit.
Whether its helping a small startup launch its first product, or refining the messaging of a well-established business, I have seen the power of purpose-driven marketing firsthand.
What I’ve Learned Along the Way
My journey from coding layouts on MySpace to crafting multi-channel strategies has taught me a lot. Here are the three biggest lessons I’ve learned:
- Never underestimate the power of authenticity: People connect with real, relatable brands—not the perfect brand.
- Adaptability is everything: The marketing landscape changes quickly, and staying curious keeps you ahead of the curve.
- Values drive growth: Brands that stand for something meaningful create deeper, longer-lasting connections.
The Future of eComm Marketing
Today, I’m proud to lead marketing teams toward sustainable, ethical growth. From social media campaigns to strategic planning, my work has evolved to meet the unique needs of this ever-changing industry.
The world of marketing has changed dramatically since those MySpace days, but the heart of it—connection—remains the same. I’m grateful for every step of this journey, from coding layouts to helping brands thrive.
Ready to Take the First Step?
A social media audit isn’t just a nice-to-have, it’s an essential tool for ensuring your brand’s social media marketing stays effective, ethical, and aligned with your goals.
If you’re ready to uncover new opportunities and optimize your social media marketing efforts, let’s get started: Schedule Your Social Media Audit Today
