Social Strategy Rooted in Wellness, not Overwhelm

Through strategy, systems, and support, I help purpose-led brands grow their reach and stay aligned.

Because values-driven brands deserve strategy, not scare tactics.

How to Get Started:

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Why Work With Me?

Strategy that Connects Every Post to Community

Most freelancers focus on content-- I build end-to-end strategies that turn social into a powerful growth engine. Whether you're launching, scaling, or rebranding, every post ties back to your bigger marketing & business goals.

Values-First Marketing that Builds Trust

You won’t find scare tactics or gimmicks here. I help you market with integrity, backed by science, rooted in your story, and aligned with your values, so your audience trusts what you have to say, and comes back for more.

I've Proven It Works (Over and Over and Over Again)

This isn’t guesswork. I’ve helped brands generate millions of followers, tens-of-millions in revenue, and hundreds-of-millions in impressions using the exact same frameworks I offer today.

A Partner Who Feels Like Part of the Team

You’re not buying a template or hiring a DIY service provider, you’re getting a strategic partner who listens deeply, collaborates thoughtfully, and genuinely cares about the success of your business.

Woman smiling at camera while sitting behind computer Woman smiling at camera while sitting behind computer

No gimmicks, no pressure, only strategy that works.

Let's scale your wellness brand using my 10+ years of social media experience

I’m Carlisle Russell, a social media strategist and campaign consultant with more than a decade of experience scaling eCommerce and wellness brands that want to do good and build community while they're doing it.

If you’ve ever cringed at fear-based marketing, felt overwhelmed trying to show up online, or wondered how to turn your values into net revenue growth... you’re not alone.

I can take the ideas in your head and translate them into a social media strategy that turns your audience into loyal community members (without the burnout or B.S.)

Want to know how I got here, and why your brand will thrive when working with me?

Trusted by:

You Can Expect

🤝 Collaboration & Communication

We work together from day one. Your voice, values, and goals shape every part of the strategy we build.

📈 Results with Purpose

Everything I create is rooted in data and intention, designed to grow your business without compromising your integrity.

🛠️ Systems that Save Time

No more guesswork or chaos. You’ll get custom tools and workflows that make social media feel clear and manageable.

💬 Honesty & Authenticity

Expect clear timelines, proactive updates, and respectful feedback. You’ll always know what’s happening (and why it matters.)

Testimonials:

5
110% worth my time and investment. You just feel so much less like you're scrambling and trying to figure everything out on your own.
Taylor West
@taylorannwestt
5
I can't recommend someone any higher than her! I was fortunate enough to have a couple meetings & planning sessions with Carlisle. She gave me fantastic insight, a clear plan of attack, & the results were worth far more than I paid her!
Vince Romanelli
@vince.romanelli
5
Carlisle is an absolute pro! She brings creativity and energy to your project on day one. Highly recommend for strategy, direction, and consultation on your next project or business launch!
Drew Schuer
@drewschuer
5
Working with Carlisle is something that I look forward to! My business is my baby, and I felt like my baby was in the best possible hands! She helps me feel energized about marketing!
Carson Love
@carsonmlove
5
Working with Carlisle has been a wonderful experience. I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.
Dr. Josh Axe
@draxe
5
I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.
Meghan Lamle
@meghan.lamle

Master the Basics, Drive Real Results (in just 2 hours)

Campaigns in Good Company

Join Campaigns in Good Company™️ for this free, self-paced video course — learn what marketing campaigns are, why they matter, and how to plan & execute them step by step.