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I’ll dive deep into your current marketing efforts to uncover what’s working, what’s not, and where the greatest opportunities lie. From competitor benchmarking to actionable recommendations, you’ll gain a clear roadmap for immediate improvements and long-term growth. Whether you’re scaling your wellness brand or refining your approach, this audit is the first step toward marketing that delivers community-driven results without compromising your values.

Take the guesswork out of your marketing strategy.

Scale Your Business Ethically, and Efficiently

What's A Marketing Strategy Audit?

Content & Community Analysis

Email & SMS Audit

Paid & Organic Social Audit

Paid & Organic Search Audit

Website & EMAIL Audit

Competitor Benchmarking & SWOT Analysis

What's Included?

A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.

Content & Community Analysis

Email & SMS Audit

Paid & Organic Social Audit

Paid & Organic Search Audit

Website & EMAIL Audit

An in-depth analysis of key competitors to assess their strengths, weaknesses, opportunities, and threats. Highlight where your brand can stand out in the market.

  • Deliverables: A comprehensive competitor benchmarking report with a SWOT analysis.
  • What You'll Learn: Competitor strategies, industry benchmarks, and actionable recommendations to leverage your unique strengths.

Competitor Benchmarking & SWOT Analysis

A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.

What's Included?

Content & Community Analysis

Email & SMS Audit

Paid & Organic Social Audit

Paid & Organic Search Audit

Evaluate your website’s user experience, SEO performance, and integration with your CRM to identify technical and strategic improvements.

  • Deliverables: A detailed website and CRM performance report.
  • What You'll Learn: SEO insights, user journey optimizations, and CRM integration recommendations to enhance lead nurturing and conversions.

Website & EMAIL Audit

Competitor Benchmarking & SWOT Analysis

A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.

What's Included?

Content & Community Analysis

Email & SMS Audit

Paid & Organic Social Audit

Review your paid search campaigns and organic search efforts to assess effectiveness, ROI, and alignment with audience needs. Identify opportunities to improve rankings and maximize ad spend.

  • Deliverables: A search performance report with optimization recommendations.
  • What You'll Learn: Analysis of paid and organic search metrics, keyword opportunities, and strategies to boost visibility and performance.

Paid & Organic Search Audit

Website & EMAIL Audit

Competitor Benchmarking & SWOT Analysis

What's Included?

A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.

Content & Community Analysis

Email & SMS Audit

Analyze your social media presence across paid and organic channels to evaluate engagement, reach, and content performance. Identify gaps and ways to strengthen audience connection.

  • Deliverables: A social media performance and strategy report.
  • What You'll Learn: Channel-specific insights, content recommendations, and strategies to align paid and organic efforts for greater impact.

Paid & Organic Social Audit

Paid & Organic Search Audit

Website & EMAIL Audit

Competitor Benchmarking & SWOT Analysis

What's Included?

A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.

Content & Community Analysis

Email & SMS Audit

Paid & Organic Social Audit

Paid & Organic Search Audit

Website & EMAIL Audit

Competitor Benchmarking & SWOT Analysis

What's Included?

A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.

Examine your email and SMS campaigns to evaluate open rates, click-through rates, messaging, and segmentation strategies. Identify opportunities for improved retention and conversion.

  • Deliverables: An email and SMS campaign analysis report.
  • What You'll Learn: Recommendations for automation flows, messaging optimization, and segmentation strategies that enhance engagement and drive results.

Content & Community Analysis

Email & SMS Audit

Paid & Organic Social Audit

Paid & Organic Search Audit

Website & EMAIL Audit

Competitor Benchmarking & SWOT Analysis

What's Included?

A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.

Evaluate your content marketing strategy and community engagement efforts to ensure alignment with your brand values and audience needs.

  • Deliverables: A content and community performance review.
  • What You'll Learn: Insights into high-performing content, audience feedback, and strategies to foster a more engaged and loyal community.

INQUIRE NOW

You’ll soon see your business' awareness, engagement, and conversion increase through key KPIs, like ROI and CLTV.

You pop the bubbly and celebrate

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Through meeting (or ten) we'll plan, collaborate, and execute on the package of your choosing. Stay active to get your strategies implemented ASAP!

Then You'll Show Up And Show Off

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Book your service by choosing a package that aligns with your needs. Then we’ll start working together to grow your business with your values at the core.

It all starts when you say "YES" to growth

01

How the process works

I know how frustrating it can be to navigate marketing strategies that feel pushy, inauthentic, or disconnected from your mission. With 10+ years of experience in health & wellness marketing, I specialize in creating ethical, data-backed strategies that align with your values, share your science compliantly, and resonate with your audience. We’ll craft a plan that feels as good as it works—because your brand deserves marketing that’s thoughtful, effective, and true to its purpose.

If you feel like most health & wellness marketing is icky, you aren't alone.

A Marketer that grows your brand without compromising your values.


Meet Carlisle

CARLISLE RUSSELL | Owner & Strategist

Taylor, @Taylorannwestt

110% worth my time and investment. You just feel so much less like you're scrambling and trying to figure everything out on your own.

Vince, @vince.romanelli

I was fortunate enough to have a couple meetings & planning sessions with Carlisle. She gave me fantastic insight, a clear plan of attack, & the results were worth far more than I paid her!

I can't recommend someone any higher than her!

Drew, @drewschuer

She brings creativity and energy to your project on day one. Highly recommend for strategy, direction, and consultation on your next project or business launch!

Carlisle is an absolute pro!

Carson, @Carsonmlove

My business is my baby, and I felt like my baby was in the best possible hands! She helps me feel energized about marketing!

Working with Carlisle is something that I look forward to!

Dr. Josh Axe, @draxe

I appreciate [her] attention to detail and ability to translate the needs of a business to social media strategy and content.

Working with Carlisle has been a wonderful experience.

Meghan Lamle, @meghan.lamle

In the 5+ years and multiple interactions I've had with Carlisle, I always leave with new insight. She has created marketing that allows me to be present, shes given me insight in to trends to stand out and so much more . I'm SO thankful to have this DTC genius in my back pocket!

Untapped experience and ideas

client REVIEWS

BOOK NOW

Ready to get grounded in your marketing strategy?

SEE MY PORTFOLIO

I don't mean to brag - my past work speaks for itself. From product launches to brand campaigns, take a peek at some of the other projects I've worked on.

What's a Marketing Strategist without Trendy Creative?

SEE PAST PROJEcTS

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