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I’ll dive deep into your current marketing efforts to uncover what’s working, what’s not, and where the greatest opportunities lie. From competitor benchmarking to actionable recommendations, you’ll gain a clear roadmap for immediate improvements and long-term growth. Whether you’re scaling your wellness brand or refining your approach, this audit is the first step toward marketing that delivers community-driven results without compromising your values.
Take the guesswork out of your marketing strategy.
Scale Your Business Ethically, and Efficiently
What's A Marketing Strategy Audit?
Content & Community Analysis
Email & SMS Audit
Paid & Organic Social Audit
Paid & Organic Search Audit
Website & EMAIL Audit
Competitor Benchmarking & SWOT Analysis
What's Included?
A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.
Content & Community Analysis
Email & SMS Audit
Paid & Organic Social Audit
Paid & Organic Search Audit
Website & EMAIL Audit
- Deliverables: A comprehensive competitor benchmarking report with a SWOT analysis.
- What You'll Learn: Competitor strategies, industry benchmarks, and actionable recommendations to leverage your unique strengths.
Competitor Benchmarking & SWOT Analysis
A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.
What's Included?
Content & Community Analysis
Email & SMS Audit
Paid & Organic Social Audit
Paid & Organic Search Audit
- Deliverables: A detailed website and CRM performance report.
- What You'll Learn: SEO insights, user journey optimizations, and CRM integration recommendations to enhance lead nurturing and conversions.
Website & EMAIL Audit
Competitor Benchmarking & SWOT Analysis
A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.
What's Included?
Content & Community Analysis
Email & SMS Audit
Paid & Organic Social Audit
- Deliverables: A search performance report with optimization recommendations.
- What You'll Learn: Analysis of paid and organic search metrics, keyword opportunities, and strategies to boost visibility and performance.
Paid & Organic Search Audit
Website & EMAIL Audit
Competitor Benchmarking & SWOT Analysis
What's Included?
A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.
Content & Community Analysis
Email & SMS Audit
- Deliverables: A social media performance and strategy report.
- What You'll Learn: Channel-specific insights, content recommendations, and strategies to align paid and organic efforts for greater impact.
Paid & Organic Social Audit
Paid & Organic Search Audit
Website & EMAIL Audit
Competitor Benchmarking & SWOT Analysis
What's Included?
A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.
Content & Community Analysis
Email & SMS Audit
Paid & Organic Social Audit
Paid & Organic Search Audit
Website & EMAIL Audit
Competitor Benchmarking & SWOT Analysis
What's Included?
A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.
- Deliverables: An email and SMS campaign analysis report.
- What You'll Learn: Recommendations for automation flows, messaging optimization, and segmentation strategies that enhance engagement and drive results.
Content & Community Analysis
Email & SMS Audit
Paid & Organic Social Audit
Paid & Organic Search Audit
Website & EMAIL Audit
Competitor Benchmarking & SWOT Analysis
What's Included?
A comprehensive evaluation of your brand’s marketing efforts across key channels, pinpointing opportunities for growth, optimization, and alignment with your goals. With actionable insights and tailored recommendations, this audit provides the foundation you need to scale your business strategically.
- Deliverables: A content and community performance review.
- What You'll Learn: Insights into high-performing content, audience feedback, and strategies to foster a more engaged and loyal community.
- Email list size: Under 1,000 subscribers with no or minimal audience segmentation.
- Social media community: Fewer than 5,000 followers with low-to-moderate content output.
- Paid ads: No or limited paid advertising campaigns.
- Email list size: 1,000–10,000 subscribers with basic segmentation.
- Social media community: 5,000–50,000 followers with consistent content output.
- Paid ads: Running regular campaigns but needing improved ROI.
- Email list size: 10,000+ subscribers with advanced segmentation and automations.
- Social media community: 50,000+ followers with frequent content output.
- Paid ads: Multiple campaigns across platforms requiring detailed performance analysis.
pick your plan to START GROWING asap
Ready to get started?
INQUIRE NOW
You’ll soon see your business' awareness, engagement, and conversion increase through key KPIs, like ROI and CLTV.
You pop the bubbly and celebrate
Through meeting (or ten) we'll plan, collaborate, and execute on the package of your choosing. Stay active to get your strategies implemented ASAP!
Then You'll Show Up And Show Off
Book your service by choosing a package that aligns with your needs. Then we’ll start working together to grow your business with your values at the core.
It all starts when you say "YES" to growth
How the process works
I know how frustrating it can be to navigate marketing strategies that feel pushy, inauthentic, or disconnected from your mission. With 10+ years of experience in health & wellness marketing, I specialize in creating ethical, data-backed strategies that align with your values, share your science compliantly, and resonate with your audience. We’ll craft a plan that feels as good as it works—because your brand deserves marketing that’s thoughtful, effective, and true to its purpose.
If you feel like most health & wellness marketing is icky, you aren't alone.
A Marketer that grows your brand without compromising your values.
Meet Carlisle
CARLISLE RUSSELL | Owner & Strategist
Meghan Lamle, @meghan.lamle
In the 5+ years and multiple interactions I've had with Carlisle, I always leave with new insight. She has created marketing that allows me to be present, shes given me insight in to trends to stand out and so much more . I'm SO thankful to have this DTC genius in my back pocket!
Untapped experience and ideas
client REVIEWS
SEE MY PORTFOLIO
I don't mean to brag - my past work speaks for itself. From product launches to brand campaigns, take a peek at some of the other projects I've worked on.
What's a Marketing Strategist without Trendy Creative?
SEE PAST PROJEcTS
