Charlotte's Web
Mushroom Gummies

+ Awareness & Acquisition Strategy
+ Lead Generation Free Download
+ Product-Focused & Researched SEO Articles
+ User-Generated Videos & Reviews
+ Paid Social & Search Management
+ Affiliate Marketing Strategy & Management
+ Organic Social Media Strategy & Management
+ Community Management Strategy

I played a pivotal role in the successful launch of the Charlotte's Web Mushroom Gummies by creating and executing on a comprehensive awareness and acquisition strategy. My contributions included developing lead-generation assets, crafting SEO-optimized articles, and managing UGC to emphasize the authenticity behind the product line. I led paid social and search campaigns, affiliate marketing efforts, and organic social strategies to maximize reach and engagement. Additionally, I implemented a robust community management strategy to foster meaningful connections, ensuring the campaign delivered measurable results across all digital channels.

Charlotte's Web Mushroom Gummies Go-To-Market